As with any sport or activity that contains horses, the equestrian sport trips are inherent risks. Despite extensive security measures and ongoing work to minimize the risk, incidents with horse injuries can occur. If you do this, you are upset for everyone, regardless of whether you are an experienced racing hunter or an occasional observer.
When incidents or injuries occur, we understand how vital it is to provide precise and timely information – and the role that this plays in the design of the perception of sport and its commitment to the well -being of the horses.
For this reason, the British Pferneracing Authority (BHA) is pursuing a fresh approach, whereby the veterinary speakers are available throughout the year at selected gigantic racing sessions in order to provide professional comments and certainty if necessary.
Why is that vital
The introduction of veterinarians is part of the commitment of sport for openness and accountability in relation to our welfare standards for horses. The race is already effectively regulated and the industry is constantly working to improve security and reduce a reasonable risk of horses and jockeys. However, it is vital that sport reacts quickly and clearly to all concerns that the public may have about well -being.
The available media-trained veterinary professionals, which speak directly to transmitters and print journalists, including ITV races and other media, we can ensure that factual information guided by experts is provided after top-class incidents.
This approach is in line with the PS Welfare campaign, which places openness at the center of our welfare communication.
The interviews aim to provide clinical information about the specific incident. This approach will support:
- Enter clarity and context – to ensure a precise representation of what has happened on known facts.
- Demonstration of the leadership – shows that the BHA, as a regulatory authority, assumes responsibility for well -being and has committed itself to transparency.
- Strike trust – both within the industry and the broader public that sport prioritizes the well -being of its horses.
- Exploit the right tone – react with empathy, professionalism and sensitivity in challenging situations.
Who will speak in the name of sport?
First of all, the role of James, the director of the BHA for horse control, security and well -being is filled. And Sally Taylor, the BHA head of horse regulation, security and well -being. Other speakers from the list of the BHA leading veterinarians are recorded in due course so that we can cover more games in the course of the year.
When and how will interviews take place?
The interviews take place with the racing radio organizers who cover the event live. You will occur after an incident and allow enough time for the speakers to first perform your core tasks before interviews.
It is vital to note that the interviews are considered on a case -by -case basis to maintain the effects and effectiveness of the approach and are discussed and agreed between BHA, racetrack and radio operators.
We cannot cover every incident or incident, since the volume of the facilities in relation to the number of speakers available, especially since our senior veterinary officers will take on vital regulatory roles. However, we will ensure that we can provide speakers in a gigantic part of the most vital games in sport. Over time, we will try to further expand the speaker pool and cover even more lights.
Preparations for the festival
Well -being is not just a topic of the debate during live broadcasts. At this time of year, we often see considerable activities that have increased his approach in recent years and take proactive steps to prepare for this.
The BHA works in advance of its most vital racing events in a close partnership with the Jockey Club and ensures that there is a coordinated approach for the commitment in the media.
As part of its preparations for the festival, the Jockey Club is involved with printing and radio media that offer detailed briefings on social affairs and make it clear that both the Jockey Club and the BHA are easily available for vital topics. This approach ensures that journalists know exactly where to turn to get precise information and expert insights.
In addition, BHA and Great British Racing also have access to a trustworthy network of industry experts who can represent sport if necessary. Incoming media inquiries are discussed and carefully assessed, based on factors such as format, moderator, audience and other contributors, which means that the most suitable speaker can be selected.
Depending on the situation, this spokesman from the BHA, the Jockey Club or one of our industry experts such as trainers, journalists, radio operators or jockeys could come – either in the past or in the present.
By maintaining a pool of pre -approved speakers, sport can react quickly and effectively to media opportunities and insure the public with facts and certainty in the event of an incident.
Visibility and accountability
British racing takes the well -being of horses very seriously. The introduction of veterinary spokesman at gigantic racing meetings is an vital step to ensure that the sport is clear, responsibly and engaged when it comes to the well -being of our horses. It is about being present, evident and accountable in order to work for sport and to ensure that racing racing is properly understood by the public to the well -being of horses.
